Hey there. This is the very first time I’ve ever sent a newsletter to you. Hey, hi, hello– come on in. I’m glad you are here. 

My only goal here is to help you build real wealth without sacrificing the things that make life enjoyable. 

In this email, you’ll find: 

But first–

Do you ever find yourself questioning Why spend more when there is a cheaper option available? 

Back in college, I tried to “save money” on a blender. I found one that was $25, and I remember telling myself that it basically did the same thing as the expensive ones. 

Why spend more?

(*Cue ominous music and a lightning bolt striking as younger me blissfully walked into a nightmare every time I wanted to make a protein shake)

The problem was that the thing sounded like it was fighting for its life every time I attempted to blend frozen bananas.

I used it maybe five or six times before it quietly retired to the back of the cabinet. 

Eventually, I bought a $120 Ninja blender, and I felt that purchase. 

That’s almost 5x more than the original blender. 

But the difference was immediate. 

We started using it 3 to 4 times a week for smoothies, protein shakes, and even sauces for meal prepping. 

Let’s do the math: 3 times a week for a year is 156 uses. 

That brings the cost down to about seventy-six cents per use in year one, and even less in year two. 

The more expensive blender actually became the cheaper decision.

And it probably helped us save in other ways as we felt encouraged to try different recipes. 

Homemade chimichurri, anyone? 

There is a simple money rule I live by that helps me make buying decisions with ease. 

After the blender incident, I knew I didn’t want to keep spending money just to tuck it away in the back of the cupboard in a week. 

Here’s the rule:

For anything I purchase, I ask myself, will I get enough use out of this, that the cost per use will be $1 (or less)? 

This is especially helpful when I’m weighing a significant cost difference (like the $25 generic blender vs. the $120 Ninja). 

Let’s face it, the cheaper option is usually cheaper for a reason. If I know this is a product I’d like to use a lot (protein shakes 4x a week), then I know I’ll need something that can withstand the wear and tear. 

The cost isn’t just the initial upfront cost, but repairs, replacements, and repeat purchases too. 

The $25 blender wasn’t actually $25 at all. It was actually $145 because I needed to buy a different blender to get the job done. 

I actually first learned about this concept from the “slow fashion” industry. Their philosophy is similar– can they wear an item enough times that the cost per wear is $1? 

You might not nail this with 100% accuracy, I know I don’t. But having this mindset has significantly impacted my ability to see into the future 🔮 and know what purchases will feel good and which ones I’d be better off not making at all. 

If you try this out this week, I’d love to hear how it goes for you. 

Questions: How do you win an internal battle of wanting to buy something you “can” totally afford, knowing that you should probably save the money?

ANSWER: The easy solution is to account for that purchase in your upcoming budget. A lot of times, we can "totally" afford to buy something, but we choose not to because it feels impulsive. When we make a purchase part of our plan for our spending (aka our budget), then we're taking everything else into consideration too, as opposed to an impulse decision.

When a purchase is not impulsive, we don't have to worry about "buyer's remorse," and we can buy the things we want guilt-free!

I just opened a 30 Day Challenge to the TFR community

(and there’s only 7 spots left)

Most people don't fail to build wealth because they're bad with money.

They fail because no one ever showed them exactly what to do, in the right order, at the right time.

In 30 days, we will build your exact road map to your first $100k (liquid) net worth milestone.

✦ 30-min kickoff consultation to build your personalized plan
✦ 60-min deep-dive coaching session to sharpen your strategy
✦ 60-min follow-up to track progress and recalibrate
✦ Direct email access to me for the full 30 days

This isn't a course you buy and forget.

It's a challenge you show up for with a coach who shows up for you, too.

Schedule your first call here.